Don't chase your market, make your market.
General Outline /
This document outlines the steps necessary to achieve Online (vertical) sales of overage production on low M.O.Q. In order to build a brand with honesty and integrity, we believe it will take more than just going from a solid concept, decent product, brand name and the possibility of a sale. We recommend using the following modern-traditionalist method of building a brand that is not only broad in distribution but deep in following:
*Allocated product made to order specifically for major wholesale accounts.
*Special low M.O.Q. orders cut for boutique and e-commerce sales.
*Collaboration, Private label generated through import & domestic sample lines.
*Specific SMU projects e.g. “Your bandand” USA for Kohls”
Pursuing sales channels paired with targeted product is a path taken by many brands seeking to establish core followings and for most brands already marketing and selling to the authenticity-seeking Millennial Generation. We know this strategic design and business strategy works, and we want it to work for.
Social Marketing budget is based solely on a case by case basis.
on Average a budget of $1000-$1,500 a month goes into social media support, social media content assistance, social media management (i.e. Facebook, Twitter, Instagram, Etc.).
THE VARIOUS TYPES OF FEES ARE /
Flat fee plus contingency fee
Hourly with estimated time plus contingency fee
Contingency costs cover elements of the project not covered by the contract and may include:
• Rush charges for projects with quick deadlines.
• Charges for changes to the project outside the contractually defined scope.
DIRECT TIME COST /
Examples of Hourly Costing / This is usually the most appropriate type of compensation for consultancy work.
Total rate = $75, 000 (Discounted rate) X 1.25 (over-head cost) = $93,750.
Daily rate = $93,750 / 220 workdays= $426.13.
Hourly rate = $426.13/8 hourly = $53.25.
*Unless specified business hours are typically 10am to 6pm.
*A cost estimate/proposal for the project, based on the hourly rate, will be submitted 3 business days after the initial consultation and/or project specifications are finalized.
PROJECT BASIS /
After deposit(s) the balance to be paid no more then 3 business days upon competition and/or bi-monthly on the 15th & the 30th of each month in installments of $2,000.00
*With No More Then Two Design Changes And/or Updates.
*This Does Not Cover Production Cost And/or Out-sourced Services.
*50% Deposits Required.
Expenses are incurred when the project requires use of materials or vendors other than the work performed by creative objectives.
*Color proofs, film and other pre-press production items
*Photos and film development
*Stock Photo and/or Clip art purchases specifically related to the project
*Full Package and/or Textiles purchases (usually included in printing costs)
*Print coordination fees and job pickup/delivery costs
*Web Site Hosting & Domain Name Registration fees
*Sub-contracting & other vendor costs